Authors are beginning to realize the power of BookTrailers to sell their books. I think some publishers create the trailers to promote the books while many authors create their own. Book trailers, just like movie trailers introduce viewers to the new story being told. I’ve even seen many that librarians create to promote books. And that’s why I’m mentioning the trailers here. School librarians love showing book trailers to students. They’re great ways to introduce students to books they wouldn’t otherwise know about. I mean think about it. Adults read book reviews, cruise bookstores and have lists of favorite authors. Students don’t use these resources as they don’t yet have a history with literature. Presenting book trailers hits them with technology they’re comfortable with and excites them about books. Unfortunately, too many authors are creating wonderful trailers and uploading them to YouTube. Schools can’t access anything on YouTube because of filters! So, what can you do?
I haven’t found many book trailers on TeacherTube, but this is one great place to put trailers so that teachers and school media specialists can access them. Simone Elkeles has developed a great one and placed it on her blog. A Wish After Midnight can be found on vimeo while the Invention of Hugo Cabret is on Google Video (no, this isn’t blocked…yet). Scholastic has a nice trailer of Patricia McCossack’s Friendship for Today as well as a featured video of the author reading Goin’ Someplace Special.
Have you seen any good trailers you’d like to share?

Hi, Edi! Thanks for this great post…I gave a presentation to some middle school literacy coaches a couple of weeks ago, and NONE of the links to my trailers worked–not even Vimeo. So thanks for letting me know about Teacher Tube! Today’s youth definitely respond to visual culture more rapidly and enthusiastically than to print culture alone…
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I’ll share my :30 second trailer I produced for my upcoming novel from HarperCollins Children’s Books (upper middle grade historical fiction). I’ve worked in TV for 15 years producing commercials, so I’m a big believer in keeping the trailers short.
http://tinyurl.com/n4dobv
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